How to... Why run an online survey?
Why run an online survey?
Discover what's going on
With a survey you can learn what motivates the people who respond, and what they view as important.
Provide an opportunity to discuss topics
Gathering information will give you greater understanding of the issue you are addressing.
Take action
Sensible decisions can be made with the information gathered from a survey.
Benchmark
By surveying you are taking ‘snapshot-in-time’ of the views and attitudes of people (your population). When you repeat another survey the new ‘snapshot’ can be compared to the first (the baseline), to see whether attitudes and perceptions have changed in relation to the issue the survey addresses.
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